Do you know who is the latest Sony endorser for its CyberShot DSC-TX7? Yes, she is the adorable Taylor Swift, a Grammy Award winner for country pop singer, songwriter as well as an actress.
The commercial is showing Taylor discovers how easy it is taking a panoramic shot with the touch of a button. And it was positioned as Taylor able to get all of her fans in the picture during a concert.
Sony CyberShot DSC-TX7 Specifications:
- Burst Mode : Approx 10 fps at 10.2MP (Maximum 10 shots)
- Date/Time Stamp : Available in the included PMB software.
- Dynamic Range Optimizer : Standard
- Erase/Protect : Yes / Yes
- Image Stabilization : Optical
- Media/Battery Indicator : Yes/Yes
- Movie Mode(s) : AVCHD: 1920 x 1080 (59.94i, Interlace) (Approx.17Mbps) / 1440 x 1080 (59.94i, Interlace) (Approx.9Mbps) MP4: 1440 x 1080 (29.97fps, Progressive) (Approx.12Mbps) / 1280 x 720 (29.97fps, Progressive) (Approx.6Mbps) / VGA (640 x 480) (29.97fps, Progressive) (Approx.3Mbps)
- PictBridge Compatible : Yes
- Red-Eye Reduction : Auto / On / Off
- Scene Mode(s) : High Sensitivity / Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow / Fireworks / Hi-Speed Shutter / Underwater / Gourmet / Pet
- Self Timer : Yes (Off / 10sec. / 2sec./ portrait1 / portrait2)
- Still Image Mode(s) : Normal / Hi-Speed Burst (High/Mid/Low)
- TransferJet : Single / Select
- White Balance : Auto / Daylight / Cloudy / Fluorescent 1(White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash / One Push.
- ISO : Auto / 125 / 200 / 400 / 800 / 1600 / 3200
- Accessory Terminal : Multi connector
- Audio/Video Output(s) : Yes
- HD Output : HDMI / Component (1080i)
- USB Port(s) : Yes – USB2.0 Hi-Speed
- Dimensions (Approx.) : W x H x D: 3 7/8″ x 2 3/8″ x 23/32″ (97.8mm x 59.5mm x 17.5mm)
- Weight (Approx.) : Body: Approx. 4.7oz. (133g), With battery and Memory Stick media:; Approx. 5.3oz. (149g)
- Battery Capacity : Approx. 115 minutes / Approx. 230 images (when shooting still images)
- Battery Type : LITHIUM ION N type 3.6V
- Power Consumption (in Operation) : Approx. 1.0W
More on details from SonyStyle here.
“My fans are on the cutting edge, and I’m very interested in the newest and best technologies out there,” said Swift. “I’m super excited to be working with Sony and using the TX7 camera. The iSweep panorama mode is amazing.”The commercial will air tonight on Fox (“House”), CW (“Gilmore Girls”), and on NBC (“Chuck.”) and continue on those networks throughout the summer. Expect the print and radio ads in June.
Taylor Swift fans can also take advantage of an exclusive series of TX7 cameras that have been engraved with Taylor Swift’s signature and will be on sale at SonyStyle.
“This campaign with Swift and the TX7 camera is the start of a year-long campaign designed to demonstrate the quality, innovation, style and design that only Sony-branded products stand for,” said Stuart Redsun, Sony Electronics’ senior vice president, corporate marketing. “Sony is the only electronics company that creates entertainment and the only entertainment company that makes electronics. The ‘wow’ factor in our newest ad is clearly illustrated when Taylor puts the TX7 in action.”
SonySytle’s Official Price = USD399.99
Sony CyberShot TX-7 (Blue) = USD379.00 [ buy one here ]
Sony CyberShot TX-7 (Red) = USD385.88 [ buy one here ]
Sony CyberShot TX-7 (Silver) = USD386.56 [ buy one here ]